Open AccessFrom whom to why, understanding customer’s intention with the use of persona
Author(s) -
Johan Carelli
Publication year - 2017
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - persona , quality (philosophy) , computer science , business , psychology , knowledge management , marketing , human–computer interaction , epistemology , philosophy