Open AccessModeling market to commercialize innovation: how the forgotten historical figure of salesman helps us learn on how firms design market models
Author(s) -
Maxime Thomas,
Pascal Le Masson,
Benoît Weil
Publication year - 2019
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - commercialization , market analysis , marketing , marketization , market research , industrial organization , economics , business , political science , china , law