Open AccessA study of the effects of affect and stereotypical beliefs associated to the country of origin of a product on its evaluation by consumers, through the lens of the stereotype content model
Author(s) -
Renaud Frazer
Publication year - 2017
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - affect (linguistics) , stereotype (uml) , product (mathematics) , psychology , social psychology , content (measure theory) , advertising , computer science , business , mathematics , communication , mathematical analysis , geometry
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