Open AccessCulinary marketing : building an optimum brand identity thanks to culinary branding, through word-image congruence
Author(s) -
Virginie Brégeon Lalanne de Saint-Quentin
Publication year - 2014
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - congruence (geometry) , brand image , brand identity , advertising , identity (music) , image (mathematics) , corporate branding , marketing , word of mouth , business , word (group theory) , computer science , brand equity , mathematics , psychology , aesthetics , art , computer vision , social psychology , geometry