Collective place branding - an alternative strategy for territorial development compared to geographical indications? | Zendy

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Collective place branding - an alternative strategy for territorial development compared to geographical indications?

Author(s) -

Mechthild Donner

Publication year - 2016

Publication title -

hal (le centre pour la communication scientifique directe)

Language(s) - English

Resource type - Conference proceedings

Subject(s) - place branding , computer science , economic geography , business , regional science , geography , tourism , archaeology

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