Open AccessInvolvement: a tricky but relevant segmentation criterion for shocking advertising campaigns from non-profit organisations.
Author(s) -
Jeanne Albouy
Publication year - 2010
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - advertising , profit (economics) , segmentation , business , computer science , marketing , artificial intelligence , economics , microeconomics