Open AccessMarketing brand value and financial brand value: towards an integrative model?
Author(s) -
AnneLaure Farjaudon,
Leyla Jaoued-Abassi
Publication year - 2010
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - business , brand equity , value (mathematics) , brand management , marketing , brand awareness , computer science , machine learning