Le mixed price bundling, une stratégie marketing alternative ? Le cas bancaire des « offres jeunes » | Zendy

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Le mixed price bundling, une stratégie marketing alternative ? Le cas bancaire des « offres jeunes »

Author(s) -

Christine Lambey-Checchin

Publication year - 2013

Publication title -

hal (le centre pour la communication scientifique directe)

Language(s) - French

Resource type - Conference proceedings

Subject(s) - business , political science

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