Open AccessHarnessing Social Media for Promoting Tourism in Africa: An Exploratory Analysis of Tweets
Author(s) -
Daniel Gelaw Alemneh
Publication year - 2016
Publication title -
iconference 2014 proceedings
Language(s) - English
Resource type - Conference proceedings
DOI - 10.9776/16455
Subject(s) - tourism , social media , exploratory analysis , sentiment analysis , cultural heritage , exploratory research , political science , business , public relations , advertising , computer science , data science , sociology , world wide web , social science , artificial intelligence , law
This paper investigates the nature of tweets about African cultural heritage and potential strategies for tourism stakeholders.
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