THE VISUAL PRESENTATION OF WOMAN AT THE WEB SITES IN TURKEY

Approaches to explain the form of the relationship between technology and gender have risen from different traditions that define the relationship forms, which take roots from the patriarchal society. Especially, technological improvements over the past 20 years have given rise to an over-all convergence between knowledge, communication and media. Throughout discourse from the ancient Greeks to our own times, the means of mass communication are a consequential power used in order to strengthen and diffuse class and social gender ideology. These approaches make different conceptualizations of men and women, starting with how they are described in science and technology, in terms of the social consequences of the symbolic encodings, which take place in mass media. Descriptions of women from cinema to television, magazines and newspapers to the Internet, are like a concrete object that is taken in hand in a specific category Presented at Knowledge-Based Society in Context of Media Communication Symposium (University of Vienn)