İLİŞKİSEL PAZARLAMAYA GENEL BİR BAKIŞ VE BU KONUDA YAPILMIŞ TEZ PROFİLLERİNİN İN

Factors such as globalization, increasing competition, developments in information and communication technologies, changing customer profile, customer service quality and satisfaction expectations have forced businesses to keep pace with the changing era. In this respect, businesses that want to gain more market share, increase their financial profit, gain competitive advantage, retain existing customers, acquire new cus-