Is Sentiment Analysis in Social Media Influence the Business Growth of Tamilnadu Tourism?

This paper is an exploratory study of how Social Media Sentiments influence the business growth of Tamilnadu Tourism. Sentiment Analysis deals with the analysis of emotions, opinions, facts and sentiments in the sentences which are expressed by the people. The objectives of this paper are: First, social media interactions on the state tourism web portals managed by the Destination Management Organizations (DMOs) are gathered and analyzed. Secondly this paper presents an approach to extract sentiments associated with a phrase or sentence, to track attitudes and feelings of the people by analyzing blogs, comments, reviews and tweets. The process of filtering irrelevant and unhelpful reviews and quantification of sentiments are analyzed using Natural Language Processing techniques. The social media interactions such as Likes, Talking about this, Tweets, Followers, Following, Video views and Photo views are analyzed in this study, to explore how these interactions are influencing the growth of Indian and Tamilnadu Tourism business.