CITRA PEREMPUAN DALAM IKLAN DI MAJALAH FEMINA EDISI TAHUN 1999 Kajian Semiotik Terhadap Nilai-nilai Gender Dalam Desain Iklan

Images in advertisements have power to shape our perception on the way we look at the world. Women in ads are often portrayed as sexual objects. Conventional beauty is women’s attribute. Unfortunately%2C the images of women most ads portray are usually the creation of artificiality that establishes an impossible standard of physical perfection for women This article presents some different ads from some famous women’s magazines and discusses some possible meanings the viewers may perceive from the images. Abstract in Bahasa Indonesia : images%2C women%2C advertisement.