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Customers' preferences play an important role in determining a menu. A menu will not be a good means to increase the profitability if the foods in it do not reflect the customers' wants and needs. River Side Oriental Cuisine restaurant in Laren, the Netherlands is a new restaurant that will be combining Thai, Malaysian Chinese, and Japanese cuisine. By distributing questionnaires and doing an observation, the customers' preferences analyzed to determine a suitable menu, considering the factors, i.e. food habits and preferences, nutritional requirements, and food characteristics.

PERANAN CUSTOMER VALUE DALAM MEMPERTAHANKAN KEUNGGULAN BERSAING PADA RESTORAN CEPAT SAJI