The Indirect Effect of Computer Self-Efficacy of E-Commerce Users on Intention to Use | Zendy

Tessa Vanina Soetanto | Zendy; Adelina Proboyo | Zendy; Prilya Angel Putri | Zendy

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The Indirect Effect of Computer Self-Efficacy of E-Commerce Users on Intention to Use

Author(s) -

Tessa Vanina Soetanto,

Adelina Proboyo,

Prilya Angel Putri

Publication year - 2020

Publication title -

petra international journal of business studies

Language(s) - English

Resource type - Journals

ISSN - 2621-6426

DOI - 10.9744/ijbs.3.2.75-85

Subject(s) - self efficacy , structural equation modeling , usability , technology acceptance model , insignificance , psychology , e commerce , the internet , internet shopping , social psychology , computer science , human–computer interaction , world wide web , machine learning

Indonesia's E-commerce market has tremendous growth and is predicted to become a significant contributor to Foreign Direct Investment. Millennials, profoundly affected by technology and the Internet, are considered the driver's growth of e-commerce. Applying the modified Technology Acceptance Model (TAM) theory, this research analyzes whether perceived ease of use and perceived usefulness mediate the impact of computer self-efficacy on e-commerce users' behavior to use the Lazada platform. The study was a quantitative study with an online questionnaire. Structural Equation Modelling analyzed 200 respondents' data, and the result shows that computer self-efficacy indirectly affects behavioral intention to use through perceived ease of use. Perceived usefulness and attitude towards use are not significant mediators because of their insignificance on their intention. Computer self-efficacy significantly impacts behavioral intention mediated by perceived ease of use, but not by perceived usefulness.

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