A Study of Alishan Indigenous Tribal Tourism Development in Taiwan

The study aims to analyse the tourism development planning of the Taiwan Government for Chinese tourists. Also, the tourists' perceptions about the development of indigenous people through the developing tribal tourism were examined. The study was done at Chiayi City, Taiwan. The study was done on Alishan tribes, using qualitative research method to investigate the Chinese tourists' perceptions about tribal tourism with the empirical data. The results oshowed that the government's tourism planning has an important impact on the development of indigenous tribes; the decreasing Chinese tourists have a little impact on the tourism development of the Alishan tribe, and the developing tribal tourism has a positive impact on economics. Based on these findings, tribal tourism designing with the aid of government planning management for future research, is suggested directly.