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Reverse logistics refers to managing a supply chain in reverse direction from the consumers to the manufacturers . Reverse logistics is the part of supply chain management practice that flow of products and information from the customers to the manufacturers for the purpos e of value recreate and proper disposal . To ex plore the knowledge, attitude, beliefs about drug wastage and methods adopted by customers to dispose unused medicines at home . Storing numerous medicines in the home or throwing excess medicines in the trash without first securing them can lead to misu se . This study reviewed various published journals and identified various disposal practices to build a conceptual model for disposal practices of household medicines . By extending that research, a specific study that carried out in Tiruchirappa l li district i n Tamilnadu state . A total of 300 customers were participated in this study from various medical stores . Questionnaire was aimed to examine the disposal practices of pharmaceutical medicines and its implication on environment . Collected data was analyzed by using SPSS . The main objective of this study is to estimate the quantum of medicines disposed by customers and its impact on environment .

REVERSE LOGISTIC DISPOSAL PRACTICES OF HOUSEHOLD PHARMACEUTICAL MEDICINES AND ITS IMPACT ON ENVIRONMENT IN TRICHY, TAMILNADU, INDIA