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,          .           ,          .  (opinion mining)   (sentiment analysis)     ,        ,     .       ,    ,        ,       .          ,     ,            .            ,          .                .ABSTRACTProduct reviews in online shopping sites can serve as a useful guideline to buying decisions of customers. However, due to the massive amount of such reviews, it is almost impossible for users to read all the product reviews. For this reason, e-commerce sites provide users with useful reviews or statistics of ratings on products that are manually chosen or calculated. Opinion mining or sentiment analysis is a study on automating above process that involves firstly analyzing users’ reviews on a product to tell if a review contains positive or negative feedback, and secondly, providing a summarized report of users’

Product Review Data and Sentiment Analytical Processing Modeling