Toward a Trustworthy Voice: Increasing the Effectiveness of Automated Outreach Calls to Promote Colorectal Cancer Screening among African Americans | Zendy

Karen Albright | Zendy; Terri Richardson | Zendy; Karin L Kempe | Zendy; Kristin Wallace | Zendy

Open Access

Toward a Trustworthy Voice: Increasing the Effectiveness of Automated Outreach Calls to Promote Colorectal Cancer Screening among African Americans

Author(s) -

Karen Albright,

Terri Richardson,

Karin L Kempe,

Kristin Wallace

Publication year - 2014

Publication title -

the permanente journal

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.445

H-Index - 30

eISSN - 1552-5775

pISSN - 1552-5767

DOI - 10.7812/tpp/13-139

Subject(s) - outreach , medicine , african american , ethnic group , clarity , trustworthiness , focus group , medical education , psychology , social psychology , biochemistry , ethnology , chemistry , sociology , political science , anthropology , law , marketing , business , history

Colorectal cancer screening rates are lower among African-American members of Kaiser Permanente Colorado (KPCO) than among members of other races and ethnicities. This study evaluated use of a linguistically congruent voice in interactive voice response outreach calls about colorectal cancer screening as a strategy to increase call completion and response.

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