Social Media Live Streaming: estudio de caso y diseño de matriz de análisis | Zendy

Alexis Apablaza–Campos | Zendy; Lluís Codina | Zendy

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Social Media Live Streaming: estudio de caso y diseño de matriz de análisis

Author(s) -

Alexis Apablaza–Campos,

Lluís Codina

Publication year - 2018

Publication title -

cuadernos info

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.34

H-Index - 10

eISSN - 0717-8697

pISSN - 0716-162X

DOI - 10.7764/cdi.43.1342

Subject(s) - humanities , art , political science

This paper aims to characterize the Social Media Live Streaming (SMLS) and its use in the Chilean media through a case study that analyzes the publications in Periscope and Facebook Live of TVN 24 Horas, Teletrece and CNN Chile during the runoff of the 2017 presidential election, using a set of variables with various indicators. The SMLS allows both live streaming and to receive feedback from users. The results mainly reveal a high performance in interactions, the majority use of newscasts broadcastings and journalistic narratives to guide the content.

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