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This paper analyzes the persistence of certain dominant ethnical stereotypes in television broadcasts in Chile and France. The method used was screen analysis, using an ethnic matrix of people and characters on TV. The results show that non-white ethnic minorities are underrepresented in France. In Chile, there is a tension between the self-perception of the population as white and the fact that people and characters on TV are ‘whiter’ than the majority of the population.

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Televisión, diversidad y hegemonía cultural: un estudio comparado de los estereotipos étnicos dominantes en los sistemas televisivos de Chile y Francia