Ver, tocar, creer: travesías de la mirada religiosa en las estampitas devocionales

The main purpose of this paper is to explore the procedures and functioning of haptic visuality through images that are mass produced. To achieve that, I will describe and analyze a repertory of Catholic holy cards and devotional stamps that belongs to the National History Museum (Chile), focusing on those featuring The Sacred Heart in some of its variations. I affirm that the haptic character of these images is paramount for the sacred gaze and belief, highlighting those persuasion tactics that these images cast, alike their visual, tactile, and bodily implications.