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Mobile advertising is being addressed more and more in regards to the recent rapid advancement in mobile devices and smart phones and ubiquitous use of these gadgets. In this article we introduce the concept of a permission-based mobile advertising system which uses Bluetooth technology and SMS text messaging. These kinds of advertising may have different names according to the applied technologies; hence, in this article we call it permission-based Bluetooth advertising system. This advertising system is not a new concept; however, the main purpose of this article is introducing a different approach, using common methods, like pushing Bluetooth advertising messages, which are not widely used; however, they can facilitate the process of advertising on mobile devices and provide the advertisers with valuable data which can be applied to their advertising plans.

Multi-Purpose Permission-Based Bluetooth Advertising System Based on SDP, RFCOMM, and OBEX