Service Quality of the Higher Vocational Education

Education is the foundation of development and survival of society together with economic, political, and cultural growth. For more than a decade, the goal of education reforms in Serbia has been the improvement of service quality provided by higher education institutions. Providing high-quality service to satisfy and even exceed not only students’ but also other stakeholders’ expectations in higher education is the basis of creating competitive advantage of higher education institutions. In that way, institutions are creating a better image, reputation, and attract a larger number of enrolled students. At the same time, the opportunity for cooperation with economic, scientific, education and professional organizations is also raising. Greater mobility, more shared projects, and other aspects, by consequence, improve the quality and the service provided by a higher education institution.