The Formulation of Production Strategy and Competitive Priorities of Production
Author(s) -
Iva Konda
Publication year - 2012
Publication title -
our economy journal of contemporary issues in economics and business
Language(s) - English
Resource type - Journals
eISSN - 2385-8052
pISSN - 0547-3101
DOI - 10.7549/ourecon.2012.5-6.07
Subject(s) - production (economics) , competitive advantage , business , function (biology) , order (exchange) , production function , strategic management , strategic planning , industrial organization , process management , marketing , economics , microeconomics , finance , evolutionary biology , biology
The formulation of production strategy includes a discussion about the production strategy, factors of influence or decision-making areas in the production function, and its connection with competitive priorities of production. The production strategy should correspond to and comply with the strategy of an organisation as a whole as well as other specific strategies, particularly marketing. The production strategy is included in the strategic plan of a company as its integral component and a starting point for the formulation of business strategy. Each company should be aware of the importance of the production strategy in order to achieve competitive advantages. The paper shows the production strategy in the selected company.
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