Materialistic Value and Credit Card Usage as Predictors of Compulsive Clothing Buying among Young Adult Women
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Meylisa Permata Sari | Zendy; P. Tommy Y. S. Suyasa | Zendy

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Materialistic Value and Credit Card Usage as Predictors of Compulsive Clothing Buying among Young Adult Women

Author(s) -

Meylisa Permata Sari,

P. Tommy Y. S. Suyasa

Publication year - 2017

Publication title -

makara human behavior studies in asia

Language(s) - English

Resource type - Journals

eISSN - 2406-9183

pISSN - 2355-794X

DOI - 10.7454/mssh.v21i2.3503

Subject(s) - credit card , clothing , materialism , dimension (graph theory) , happiness , psychology , value (mathematics) , centrality , ibm , advertising , social psychology , marketing , business , payment , statistics , mathematics , philosophy , archaeology , finance , epistemology , pure mathematics , history , materials science , nanotechnology

This study aimed to determine the role of the centrality/success and happiness dimensions of materialistic value, and credit card usage to predict compulsive clothing buying behavior of young adult women, and to determine which factor can be a better predictor. Multiple regression analysis was conducted utilising IBM SPSS 21 to analyse the statistics. In all, 154 young adult women participated in this study. This research finds that centrality/success dimension, happiness dimension, and credit card usage can predict compulsive clothing buying among young women. Furthermore, the results also show that the dimension of materialistic value is a better predictor of compulsive clothing buying behavior compared to credit card usage. Further implications, limitations, discussion, and future research directions are discussed in the paper.

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