Open AccessEl olfato como refuerzo experiencial: aproximación cualitativa en el ámbito del marketing turístico
Author(s) -
Helena Villanueva Sánchez,
Eva García Montero
Publication year - 2017
Publication title -
adresearch esic international journal of communication research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-015-03
Subject(s) - tourism , loyalty , marketing , exploratory research , experiential learning , product (mathematics) , order (exchange) , psychology , service (business) , advertising , business , perception , sociology , political science , social science , pedagogy , geometry , mathematics , finance , neuroscience , law
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