Open AccessComunicación estratégica integral frente a publicidad tradicional
Author(s) -
María José Carretero Velasco,
Celia Rangel
Publication year - 2017
Publication title -
adresearch esic international journal of communication research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-015-02
Subject(s) - publicity , order (exchange) , omnichannel , advertising , function (biology) , element (criminal law) , work (physics) , marketing , business , section (typography) , marketing communication , computer science , public relations , political science , engineering , mechanical engineering , finance , evolutionary biology , law , biology
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