Open AccessAlgunas aproximaciones a las paradojas de la comunicación turística De lo global a lo local, de la marca a la empresa
Author(s) -
Arlette Bouzon,
Jésús Bermejo Berros,
Stéphanie Marty
Publication year - 2016
Publication title -
adresearch esic international journal of communication research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-013-02
Subject(s) - tourism , profitability index , context (archaeology) , economics , marketing , business , advertising , economy , political science , geography , archaeology , finance , law
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