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Marketing Communication and Sport Tourism. Application of Empathy Mapping to Spectator Football Tourism
Author(s) -
Jorge Remondes,
Ana Pinto Borges
Publication year - 2016
Publication title -
adresearch esic international journal of communication research
Language(s) - English
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-013-01
Subject(s) - football , tourism , empathy , advertising , exploratory research , sports marketing , marketing , psychology , public relations , business , sociology , political science , social psychology , relationship marketing , marketing management , anthropology , law

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