Open AccessLa notoriedad de la marca como factor explicativo de la eficacia de las campañas publicitarias en televisión
Author(s) -
Josefa D. MartínSantana,
Pedro ReinaresLara,
Eva Marina Reinares Lara
Publication year - 2015
Publication title -
adresearch esic international journal of communication research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-011-01
Subject(s) - television advertising , advertising , recall , psychology , sample (material) , business , chemistry , chromatography , cognitive psychology
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