Open AccessEl marketing sensorial y su eficacia en el contexto de una estrategia de comunicación diferencial para el lanzamiento de un perfume.
Author(s) -
Dolores Sánchez Ros,
Victoria Labajo González
Publication year - 2012
Publication title -
adresearch esic international journal of communication research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-005-03
Subject(s) - humanities , art , political science
Clasificación JEL: : D12, M31, M37 Palabras clave: Marketing sensorial, marketing experiencial, comportamiento del consumidor, perfumería selectiva JEL Classification: D12, M31, M37
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