English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

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Premium Content

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Keyphrase Highlighting

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Summarisation

Insights

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PDF Analysis

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ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Clasificación JEL: : D12, M31, M37 Palabras clave: Marketing sensorial, marketing experiencial, comportamiento del consumidor, perfumería selectiva JEL Classification: D12, M31, M37

El marketing sensorial y su eficacia en el contexto de una estrategia de comunicación diferencial para el lanzamiento de un perfume.