Open AccessLA COMUNICACIÓN POLÍTICA COMO INSTRUMENTO CONFORMADOR DE VALORES Y ACTITUDES. EVOLUCIÓN Y ESTADO DE LA CUESTIÓN.
Author(s) -
Jorge Conde López,
Francisco Moreno Rey
Publication year - 2011
Publication title -
adresearch esic international journal of communication research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-004-04
Subject(s) - ideology , politics , order (exchange) , element (criminal law) , sociology , humanities , perspective (graphical) , phenomenon , political science , the internet , welfare economics , epistemology , economics , law , philosophy , art , computer science , finance , world wide web , visual arts
Clasificación JEL: M37, M38 Palabras clave: Propaganda, Publicidad Política, Publicidad Electoral, Publicidad Comercial, Comunicación Política, Marketing Político JEL Classification: M37, M38
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