Forewarned is Forearmed? A Survey-Experiment concerning the Impact of Pre-Notification Letters on Response in a Postal Survey | Zendy

Bram Spruyt | Zendy; Filip Van Droogenbroeck | Zendy

Open Access

Forewarned is Forearmed? A Survey-Experiment concerning the Impact of Pre-Notification Letters on Response in a Postal Survey

Author(s) -

Bram Spruyt,

Filip Van Droogenbroeck

Publication year - 2014

Publication title -

irish journal of sociology

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.184

H-Index - 16

eISSN - 2050-5280

pISSN - 0791-6035

DOI - 10.7227/ijs.22.2.5

Subject(s) - psychology , survey research , empirical evidence , survey data collection , quality (philosophy) , social psychology , applied psychology , statistics , mathematics , philosophy , epistemology

The use of pre-notification letters is thought to increase the response rate of postal surveys. The empirical evidence for that claim, however, is not conclusive. In this research note we assessed the impact of pre-notification by means of data from a large-scale survey-experiment conducted in Flanders (N: 4000). Three outcomes were studied: overall response rate, timing of the response and quality of the response. No significant positive impact was found on the overall response rate and quality of response. However evidence indicated that respondents who received a pre-notification letter were more inclined to respond earlier.

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