Hacia una crítica feminista de la sociedad red: más allá de la revolución de la audiencia creativa

The relation between discourse and power involves gender relations and it should be addressed in the field of communications, since this is the arena where discourses mainly flow and, therefore, wherepowerrelationsarerepresented.Ascheme I consider capable of deconstruction from a feminist critical awareness. This article assumes situated knowledge (Haraway, 1995; Castaneda Salgado, 2008) as the appropriate epistemological choice for a critical investigation, assuming feminist experience as a field of intersection between academic research and militancy. Taking the informational society (Castells, 2000) as the current paradigm of social organization and using concepts such as the network society and mass self-communication (Castells, 2009), in this article, I intend to question what are the limits of the current communicational technological changes. Hoping to discuss the plasticity of the new communications scenario and ICTs and considering, besides their potentialities, factors that are often invisible because of the enthusiasm provoked by a possible democratization of media, such as reproduction of sexist violence and heteropatriarchy disciplinary discourses.