Open AccessThe importance of the shopping experience in times of recession: an analysis from the perspective of the hedonic and utilitarian shopping values
Author(s) -
Marta Blázquez Can
Publication year - 2014
Publication title -
esic market economic and business journal
Language(s) - English
Resource type - Journals
eISSN - 1989-3574
pISSN - 0212-1867
DOI - 10.7200/esicm.148.0452.3
Subject(s) - perspective (graphical) , advertising , recession , psychology , social psychology , economics , business , art , keynesian economics , visual arts
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