Open AccessLes motivations d’achat et les leviers pour redynamiser l’offre des marques de distributeurs cœur de gamme
Author(s) -
Samy Belaïd,
Jérôme Lacœuilhe
Publication year - 2018
Publication title -
décisions marketing
Language(s) - French
Resource type - Journals
eISSN - 2269-8469
pISSN - 0779-7389
DOI - 10.7193/dm.090.75.89
Subject(s) - humanities , mathematics , combinatorics , art
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