Open AccessLas estrategias publicitarias de las marcas en el contexto de crisis
Author(s) -
Elena Fernández Blanco,
David de la Fuente García,
Irene Martín Martín
Publication year - 2011
Publication title -
adcomunica
Language(s) - Spanish
Resource type - Journals
eISSN - 2254-2728
pISSN - 2174-0992
DOI - 10.6035/2174-0992.2011.1.10
Subject(s) - advertising , offensive , argument (complex analysis) , context (archaeology) , business , categorization , quality (philosophy) , hegemony , content analysis , marketing , crisis communication , competitor analysis , public relations , political science , politics , sociology , economics , paleontology , social science , biochemistry , chemistry , philosophy , management , epistemology , law , biology