Towards an integrated approach to food behaviour: Meat consumption and substitution, from context to consumers | Zendy

João Graça | Zendy

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Towards an integrated approach to food behaviour: Meat consumption and substitution, from context to consumers

Author(s) -

João Graça

Publication year - 2016

Publication title -

psychology community and health

Language(s) - English

Resource type - Journals

ISSN - 2182-438X

DOI - 10.5964/pch.v5i2.169

Subject(s) - framing (construction) , sustainability , consumption (sociology) , sustainable consumption , context (archaeology) , sociocultural evolution , food consumption , consumer behaviour , conceptual framework , substitution (logic) , marketing , business , political science , sociology , economics , geography , social science , computer science , agricultural economics , ecology , archaeology , biology , law , programming language

BackgroundHuman diet is increasingly acknowledged as a critical issue in global health and sustainability challenges.AimThis article draws on meat consumption and substitution to illustrate how two features facilitate an integrated approach to understanding food behaviour: (1) framing such behaviour in a wider historical, sociocultural and environmental context; and (2) acknowledging the role that psychological processes play in consumer willingness and propensity to engage in a given diet.ConclusionTo mobilize large-scale changes towards healthier and more sustainable dietary choices, the article concludes with a call for developing conceptual, methodological and delivery tools that: (1) consider the context in which food habits take place; and (2) identify and engage with different groups of consumers

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