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Resumen: Este texto analiza la influencia de la prensa “estilo de vida” (femenina/masculina) en la construccion de la identidad juvenil. Los objetivos del trabajo son conocer el consumo mediatico de estos titulos entre chicas y chicos, asi como la percepcion que tienen sobre el influjo en sus vidas. Paralelamente, interesa aproximarse a la teorizacion de la prensa femenina/masculina para revisar las categorias conceptuales que la sostienen. La metodologia se basa en un instrumento clasico de los estudios de recepcion, un cuestionario online cumplimentado por una muestra representativa de 1.003 jovenes residentes en Espana de entre 18 y 25 anos. Las principales conclusiones revelan que la poblacion joven asegura no consumir este tipo de prensa y que no le afecta su discurso, aunque si afecta a otros/as. En las conclusiones se ofrecen aportaciones a las cuestiones epistemologicas y se proponen algunas razones que pueden explicar las respuestas de las y los jovenes. Abstract: This paper analyzes the influence of “Lifestyle Press” (women/men) in the construction of youth identity. The main objectives are to know the media consumption of these magazines among girls and boys, as well as perceptions about the influence in their lives. In addition, the manuscript focuses on the conceptualization of the women/men magazines to review the categories that support it. The method is based on a classical instrument of reception studies, an online questionnaire. The representative sample involved 1,003 young people aged 18 to 25 living in Spain. The main conclusions are that young people say they do not consume these magazines and they are not affected by discourse in their life decisions, although they believe it affects others. The findings provide contributions to the epistemological issues and suggest some reasons that may explain the answers of boys and girls.

revista de humanidades

¿Consumo irrelevante o culpable? Percepción juvenil sobre la influencia de la prensa “estilo de vida” = Irrelevant or guilty consumption? Young adult perception about the influence of 'lifestyle press'