Authentic Engagement through Workplace Pedagogy

Readiness: Are business majors equipped with industry-expected skills? This question remains the central theme of discussions between employers and business academicians in terms of bridging the gap between theory and practice. These discussions are useful in identifying reasons that might impede “readiness.” This article provides an overview of pedagogical and practical considerations by offering a process and evaluation framework to help business communication faculty integrate workable pedagogy to ever-evolving business practices. Suggestions are provided for authentically engaging business majors in developing industry-expected skills, such as teamwork, social collaboration, and technology. Although these suggestions will not pertain equally to all business communication settings (i.e. regional or local practices), they do allow for the examination, reflection, and application of best practices to bridge the gaps between theory and practice in terms of providing meaning and value for undergraduate business majors to develop applicable workplace and employability skills. These uncertain times underscore the importance of reflecting on and applying best practices from academic and workplace settings that can authentically engage and develop students.