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While Western thinking considers change within a unique process stretching ad infinitum, Eastern thinking conceives change within a process that hold together repetition and transformation. Making sense to this is to simply recognize that the issues regarding time understanding in ontological and metaphysical terms, serve to support the idea that how we consider the nature of history it will impact the interpretation and conclusions drawn about history. But here the issue is less about history as content and more about the developing of a society; we will try therefore to observe how different conceptions of time can shape different imprint on the society as a whole.       Key words: Time, eternal return, Buddhism, original sin, collectivism, individualism.

On Western and Chinese conception of time: A comparative study