Medical tourism: The new favorite tourist market | Zendy

Anzer. R. N | Zendy

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Medical tourism: The new favorite tourist market

Author(s) -

Anzer. R. N

Publication year - 2013

Publication title -

journal of economics and international finance

Language(s) - English

Resource type - Journals

ISSN - 2006-9812

DOI - 10.5897/jeif12.020

Subject(s) - tourism , swot analysis , strengths and weaknesses , china , scrutiny , business , flourishing , marketing , tourism geography , medical tourism , public relations , political science , psychology , social psychology , law , psychotherapist

Medical tourism, a new form of tourism industry flourishing around the world, holds a huge market potential in China. Its definition and related issues are under the way of being carefully examined with quite a concern on its development conditions and strategies. China, a late boomer in medical tourism, is in a total different social and economical situation and in urgent need to get close scrutiny in its new favorite tourist market. Thus, a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is conducted in Chinese tourism development strategies and conditions.

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