Open AccessAssessing the attitude towards mobile marketing among university students
Author(s) -
Worku Aemro,
Shitahun Haile,
Yonas Mebrate,
Andaregie Adino
Publication year - 2020
Publication title -
african journal of marketing management
Language(s) - English
Resource type - Journals
ISSN - 2141-2421
DOI - 10.5897/ajmm2019.0629
Subject(s) - advertising , quality (philosophy) , mobile marketing , order (exchange) , permission , marketing , business , positive attitude , psychology , perspective (graphical) , digital marketing , political science , computer science , social psychology , philosophy , epistemology , finance , artificial intelligence , law
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