Factors influencing consumers choice of street-foods and fast-foods in China

The overarching aim of this paper is to examine empirical findings on the arena of consumers’ behavior and attitude towards intake of street-foods (SFs) and fast foods (FFs) status and associated risks of consumption in China. Presently, consuming SFs and FFs become populace and counted as manifestation of modernity in most fast growing countries, for instance, China. The SFs and FFs have believed to be a panacea to the major socio-economic problems for countries having large population. Over one quarter of the century FFs and SFs become rapidly expanded in China through the quick service provision of already prepared foods with reasonably prices and source of employment for swarming open country and city inhabitants end to end to its supply. FFs and SFs are the most preferred by consumers because of safety issue, reasonable price, ready-made nature, easily accessible, portability, and so on. Concurrently, the nutritional and health concerns in China told that the government is very committed to quarantine and certify FFs and SFs of Food safety and public healthy, particularly after melamine detected in milks in the year 2008. This later stimulated the Chinese regime to put into practice food safety law (FSL) in 2009 next to food hygiene law (FHL). FFs and SFs consumers in China are very conscious on food quality and give credit for safety than purchasing prices. Broadly speaking, as most of examined papers indulged that FF and SF choice rely on ‘safety first’ by consumers in China. To sustain vendors stock and satisfy consumers’ demand of SF and FF, avoiding health risks and change the existing perception and build trust is as a priority issue.