Open AccessImpact of brand elements on brand equity: An applied study on Jordanian Corporations
Author(s) -
Muhammad Salman,
Labib Subbah Muath
Publication year - 2018
Publication title -
african journal of marketing management
Language(s) - English
Resource type - Journals
ISSN - 2141-2421
DOI - 10.5897/ajmm2016.0493
Subject(s) - brand equity , brand awareness , brand management , advertising , marketing , business , logos bible software , sample (material) , corporate branding , brand extension , signage , context (archaeology) , geography , computer science , chemistry , chromatography , operating system , archaeology
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