Understanding the impacts of inter-organizational communication on strategic alliance performance and stability | Zendy

Wenwen Liu | Zendy; Baiyu Liao | Zendy

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Understanding the impacts of inter-organizational communication on strategic alliance performance and stability

Author(s) -

Wenwen Liu,

Baiyu Liao

Publication year - 2015

Publication title -

african journal of business management

Language(s) - English

Resource type - Journals

ISSN - 1993-8233

DOI - 10.5897/ajbm2015.7898

Subject(s) - alliance , business , organizational communication , quality (philosophy) , organizational commitment , stability (learning theory) , marketing , business administration , knowledge management , public relations , psychology , social psychology , computer science , political science , philosophy , epistemology , machine learning , law

The purpose of this study is to measure the inter-organizational communication of alliances, and to explain the relationships among communication (communication willingness, commitment, behavior, and quality), alliance performance, and alliance stability. In data from 314 firms in China, communication willingness (β= .232), communication behavior (β= .305), and communication quality (β= .174) had a significant effect on alliance performance, while communication willingness (β=.232), communication commitment (β= .158), communication behavior (β= .134), and communication quality (β= .333) affected alliance stability. Limitations and future research directions were also discussed. Key words: Inter-organizational communication, alliance performance, alliance stability.

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