Research on the mechanisms of big data on consumer behavior using the models of C2C e-commerce and countermeasures
Author(s) -
Min Tang,
Zhong Wu
Publication year - 2015
Publication title -
african journal of business management
Language(s) - English
Resource type - Journals
ISSN - 1993-8233
DOI - 10.5897/ajbm2014.7560
Subject(s) - big data , reputation , order (exchange) , e commerce , computer science , consumer behaviour , affect (linguistics) , marketing , business , data science , psychology , data mining , world wide web , sociology , social science , communication , finance
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