Causality analysis of the technology strategy maps using the fuzzy cognitive strategy map

The main purpose of this study is to find out the causality relationships between the strategic management of technology (SMOT) objects in the selected Iranian high technology companies, based on the balanced scorecard (BSC) and fuzzy logic approaches. Evaluations of critical technological indicators in the selected high technology-based companies illustrated they have used different cognitive procedures in their strategic management of technology studies, which have previously been discussed throughout the SMOT literature. Technology strategy maps try to make convergences between the objects of SMOT using benefits of the technology balanced scorecard (TBSC) in the high technology environment. Technology strategy maps empower high technology companies in both technology and business areas, based on the four perspectives of proposed TBSC. The first step in our evaluations is based on-field studies questionnaires responded to by 150 personnel from different industries. The next step is based on the empirical collected data from 24 high technology companies; causal and effect relationship analysis between each of these objects was calculated and mapped using the fuzzy cognitive map (FCM). Obtained fuzzy cognitive strategy map (FCSM) simply explains the causality relationships between the objects of the SMOT, which were not well understood in the traditional technology strategy maps.   Keywords: Strategy maps, high technology, SMOT, BSC, FCM, FCSM.