Strategic orientation and performance of agro-based firms in transition economy | Zendy

Abolaji Joachim Abiodun | Zendy; Ayodotun Stephen Ibidunni | Zendy

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Strategic orientation and performance of agro-based firms in transition economy

Author(s) -

Abolaji Joachim Abiodun,

Ayodotun Stephen Ibidunni

Publication year - 2014

Publication title -

african journal of business management

Language(s) - English

Resource type - Journals

ISSN - 1993-8233

DOI - 10.5897/ajbm2013.7287

Subject(s) - business , dimension (graph theory) , competition (biology) , descriptive statistics , industrial organization , orientation (vector space) , marketing , strategic management , strategic planning , competitive advantage , business administration , statistics , mathematics , ecology , geometry , pure mathematics , biology

Strategic orientations indicate organizational leanings and approach to competition and competitive behaviours focused at achieving competitive advantages. This study explores the impact of strategic orientation dimensions on corporate performance of agro-business industry. The study based on questionnaires administered to selected Agro-based firms in Lagos and Ogun utilized descriptive statistics, Pearson’s correlation to analyze the data obtained for the study. Results of data analysis showed that there exist positive relationship between strategic orientation dimensions and corporate performance. However, riskiness dimension was found not to correlate with financial and business dimensions of performance. The study recommend that the adoption of appropriate strategic orientation by agro-based firms to enhance their competitiveness and improve their overall operations.

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